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In July, Prime Automotive CEO David Rosenberg sued the owner of his dealership group, GPB Capital Holding. Now, two months later, the prominent New England dealer has been removed as GPB seeks a fresh start for the 56-store portfolio.

GPB of New York last week appointed Kevin Westfall, co-founder of online used-vehicle retailer Vroom and a former AutoNation Inc. executive, as interim CEO of Prime Automotive after Rosenberg “was relieved of his duties,” Westfall said. Rosenberg also was removed as CEO of Prime Motor Group, part of the Prime Automotive umbrella.

GPB Capital Seeks Fresh Start For Prime GPB Capital Seeks Fresh Start For Prime View Article